Wine Away
Wine Away® was originally designed to be an all purpose cleaner and degreaser. However, at the same time they developed cleaner and degreaser, everyone else did as well… so they scrapped the product and gave it out to friends and family to use. After a few months, people kept telling us it worked “pretty well” on red wine. They said it wasn’t perfect, but that we needed to explore it because there was nothing on the market at that time to remove red wine stains. So, they spent a few months in the lab testing different formulations and when we finally created one that we liked, so we gave out the new product to our friends and family for feedback. The results were positive.
The next month CEO, Staci Wanichek, contacted the editor of Food & Wine magazine and he asked her to send him a bottle. The bottle sent had no label. Wanichek just wrote her name and phone number on the outside of the bottle with a black Sharpie and sent it off to him to review (and crossed her fingers).
A week later, he called back and said they had “tested it in their test kitchen and that it worked great on white carpet and linens and that they were going to write about it in their next issue.” He asked Wanichek to send a photo of the product, pricing, and contact information.
Two weeks later they came up with the name Wine Away® and created the label. The label they have today is the original design, the only difference is the bottle.
Evergreen Labs is a Women-and-Family owned business. Staci Wanichek continues to lead the company’s team in developing their domestic and global strategies, and creating targeted public relations campaigns.
